Hair color

Browse permanent, demi-permanent, and temporary hair colors from bestselling brands like Wella, L’Oreal, Clairol, and more - all in one place at Optima Beauty Supply. If you are looking to switch up your hair or refresh your color we have everything you need to achieve your new ‘do! Before you settle on a look, it's important to know which products you need to achieve your desired style. Between lowlights, highlights, balayage, and ombre, there are so many options to choose from. learn more If you’re thinking about dying your hair, you’ll have to decide how long you want your color to last. Will you commit to a permanent color or will you go for a temporary dye to test out some new styles? If you have dark or previously-dyed hair and want to go several shades lighter, you may also have to bleach your hair first. After dyeing your hair, be sure to keep your color bright and your locks healthy with the right products! Wella Hair Color Wella is one of the industry leaders in hair colors and dyes, with a commitment to quality products and expertise. Optima Beauty offers a line of high-end hair care products, including shampoos and conditioners, styling gels and mousse, color protection products, and hair dye options. L’Oreal Hair Color L'Oreal hair color products are high-performance formulas that work to both nourish and protect your hair. Find your perfect L'Oreal shade at Optima Beauty and try any of our permanent, semi-permanent or temporary hair dyes.

Skin & Spa

Makeup and Beauty Products

Perfect your makeup game with Optima Beauty! Between eyeshadow palettes and lash kits to foundation and lipstick, we’re sure to have whatever you need to achieve your desired look. Here at Optima Beauty, we carry only the best selection of makeup and beauty tools. Choose from bestselling brands like Stila, NYX, Peter Thomas Roth, and more. Whether you’re looking for old favorites or interested in trying new products, Optima Beauty Supply has you covered. learn more Ardell Makeup Is your mascara just not cutting it? Shop our collection of Ardell false eyelashes! Try out the Ardell magnetic liner and lashes for an easy, no-mess application. From faux-mink lashes to the iconic Wispies, Ardell has eyelashes for every occasion. Beauty Blender Makeup Take your beat to the next level with Optima Beauty and Beauty Blender, creators of the original makeup sponge. Beauty Blender’s self-named makeup sponge became an instant classic thanks to its exclusive super-soft, latex-free foam that makes for a flawless finish every time. The unique shape and material ensure all-over coverage and streak-free application. Shop Beauty Blend’s makeup sponges and other products, like the Keep. It.Clean Cleansing Mitt, right here at Optima Beauty.